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Reverse Engineering Your Competitions’ Keyword StrategyIn my white paper (competitive search intelligence) I talked about using keywords to define the left and right limits of your online strategy and how to use those keywords to identify your competitors and opportunities.In this article, I’m taking that one step further and applying it to your competition so you can find out the following:· Competitors’ most important keywords· What the keyword distribution is for your competitors· Relative strengths and weaknesses of your competitions’ keyword strategy compared to your keyword strategy· Identify keywords that you are not targeting.· A complete picture of your competitions’ product and service offering· A relative idea of the importance and compliance to SEM tactics· A benchmark to track changes in your competitions’ strategy.Reverse engineering your competitions’ keyword strategy requires nothing more than having a basic idea of what your defining keywords are. As a part of the discovery process, you might find out that adjustments to your keyword strategy are in order.

Fuente: Search Engine Lowdown: Reverse Engineering Your Competitions’ Keyword Strategy